

189. Your Property Scorecard: How to Measure and Improve Your Property Performance
Jun 27, 2023
Discover how to effectively assess your short-term rental's performance like a report card! The hosts discuss their insights from experiences in Medellin and emphasize the importance of networking in real estate. Learn to create a comparison set of similar properties, utilize dynamic pricing tools, and the art of analyzing market competition. This conversation is packed with strategies to avoid analysis paralysis and make empowered decisions for elevating your property’s success.
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Create a Comparable Property Set
- Create a comp set of similar properties near yours to measure performance accurately.
- Compare properties by size, amenities, number of reviews, and consistent year-round availability.
Leverage Dynamic Pricing Tools
- Use dynamic pricing tools like Price Labs or Wheelhouse for detailed market data and comp set creation.
- These tools are invaluable for setting profitable pricing and avoiding losses.
Grade Your Property Against Market
- Comparing your property only to last year's performance can mislead due to market changes.
- Comparing to current market properties shows if you're truly outperforming or falling behind.