Cross-border Tax Talks After-Tax KPIs: A SVP of Tax’s perspective
Dec 11, 2025
Tad Fowler, Senior Vice President, Treasurer, and Global Taxes at Procter & Gamble, shares insights on U.S. tax reform and its implications for multinational companies. He highlights the need for ongoing policymaker education to ensure tax certainty. The discussion delves into P&G’s unique after-tax performance metrics and the complexities of Pillar Two compliance. Moreover, Tad emphasizes the role of AI in augmenting decision-making and outlines P&G's tax priorities focusing on partnership, efficiency, and transparency.
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Episode notes
2017 Reform Shifted Investment To U.S.
- The 2017 U.S. tax reform materially improved U.S. competitiveness by lowering the corporate rate and easing access to foreign earnings.
- Tad Fowler links P&G's disproportionate U.S. growth, investment, and hiring to those tax-driven changes.
Measure Management Performance After Tax
- Measure management performance after tax so business leaders internalize tax consequences of decisions.
- Keep the business leading and let tax follow, but ensure close collaboration with tax teams.
OB3 Complements 2017 Reforms
- OB3 made key international fixes that legislators wanted after 2017, including interest apportionment and GILTI improvements.
- Fowler sees OB3 as strengthening U.S. competitiveness while acknowledging policy remains politically influenced.