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Four Actionable Takeaways:
- Identify the boundaries to your customers being on your product and refer them out
- Then, now, how. Before it was this, now it’s this, here’s how you do it.
- Use typically language when prospects feel they’re the only one with their problem
- Prep for a few minutes for one persona. Then only dial into 1 persona for an hour.
Phil Gerbyshak’s Path to President’s Club:
- Speaker and Sales Trainer at Digital Selling Strategies
RESOURCES DISCUSSED