Digital Wallet Innovation and Adyen Lessons with Sophia Goldberg
Sep 7, 2023
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Reggie Young interviews Sophia Goldberg, the CEO and co-founder of Ansa. Topics discussed include: lessons learned in building teams and products, challenges faced by authors in the self-publishing industry, experiences as an enterprise account manager, benefits and challenges of building a closed loop payment system, acquiring customers for digital wallet innovation, the fascinating history of San Francisco, and predictions for fintech M&A.
Aunsa's digital wallets benefit small and medium-sized businesses and may soon be adopted by well-known brands.
Properly assessing customer requirements and offering alternative solutions is crucial for meeting customers' actual needs and promoting customer loyalty.
Deep dives
Key Point 1: Aunsa focuses on providing businesses with digital wallets to make smaller transactions more economically feasible and drive loyalty. The product is especially powerful for enterprises and has potential for big household brand names to adopt it.
Aunsa helps businesses offer customers digital wallets, making smaller transactions more affordable and promoting customer loyalty. While it gained attention for its benefits to small and medium-sized businesses, Aunsa's platforms are particularly effective for enterprises and may soon be adopted by well-known brands.
Key Point 2: Sophia Goldberg, the CEO and co-founder of Aunsa, discusses the importance of direct communication and understanding customer needs rather than just solutions proposed. She shares insights from her experience at Adyen and highlights the value of being confident in saying 'no' and offering alternative solutions.
Sophia Goldberg emphasizes the significance of direct communication and properly assessing customer requirements rather than solely focusing on proposed solutions. Drawing from her time at Adyen, she emphasizes the importance of confidently declining certain requests and providing alternative suggestions to meet customers' actual needs.
Key Point 3: Sophia Goldberg shares her journey of writing 'The Field Guide to Global Payments' and highlights the challenges faced while writing about certain aspects of payments, such as payment facilitators and non-card payment methods. She discusses the value of accurate information and the support available for self-publishing.
Sophia Goldberg reflects on her experience writing 'The Field Guide to Global Payments,' explaining the research and time-consuming aspects of covering topics like payment facilitators and non-card payment methods. She emphasizes the need for accurate and informative content and shares her insights on the support and resources available for self-publishing.
Key Point 4: Sophia Goldberg discusses Aunsa's product offering, including its role in helping merchants embed customer balances, providing solutions for micro-transactions and loyalty programs. She highlights the advantages for medium to large enterprises in terms of economics, customer experience, and loyalty enhancement.
Sophia Goldberg presents an overview of Aunsa's product offering, explaining how it helps merchants embed customer balances and facilitates micro-transactions and loyalty programs. She emphasizes the economic benefits, improved customer experience, and increased customer loyalty that Aunsa's solution provides for medium to large enterprises.
Reggie Young interviews Sophia Goldberg, the CEO and co-founder of Ansa. Sophia shares her expertise and insights on digital wallets, the future of payment systems, overlooked aspects of the payment process, and how companies could potentially challenge card networks with innovative payment systems.
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