Crumbl cookies are dessert for the social media era
Apr 17, 2025
Discover the unique flavors and extravagant designs of Crumbl Cookies, a gourmet company that skyrocketed to fame through social media. The founders share their vision and passion, highlighting the joy of tasting and sharing these bold treats. Are the cookies as delicious as they look? Tune in to explore the connection between dessert culture and social media trends!
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Dessert Trends
Dessert fads change over time, from Jell-O in the 1960s to gourmet donuts in the 2010s.
Currently, gourmet cookies, especially Crumbl, are trending.
insights INSIGHT
Crumbl Cookie Characteristics
Crumbl cookies are large, thick, and designed for sharing, with various toppings and a soft center.
The menu rotates weekly with six flavors: one chocolate chip and five specialty flavors.
question_answer ANECDOTE
Popular Crumbl Flavors
JR, the producer, loves the Pink Sugar Cookie.
Other flavors include red velvet, birthday cake, s'mores, and seasonal options like pumpkin and gingerbread.
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Today's story: Crumbl Cookies is a gourmet dessert company known for its rotating menu, bold flavors, and eye-catching pink boxes. Since its beginnings in 2017, the company has used social media virality tactics to grow (and consumers are eating it up). But do the cookies live up to the hype?
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