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Crumbl cookies are dessert for the social media era
Apr 17, 2025
Discover the unique flavors and extravagant designs of Crumbl Cookies, a gourmet company that skyrocketed to fame through social media. The founders share their vision and passion, highlighting the joy of tasting and sharing these bold treats. Are the cookies as delicious as they look? Tune in to explore the connection between dessert culture and social media trends!
17:17
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Quick takeaways
- Crumbl Cookies revolutionizes the dessert industry by offering a rotating menu of oversized, photogenic cookies that excite social media engagement.
- The communal experience of sharing Crumbl Cookies fosters a vibrant community, encouraging customers to document and share their cookie adventures online.
Deep dives
The Rise of Crumble Cookies
Crumble cookies represent the latest trend in gourmet desserts, marking a shift from previous dessert fads. With oversized, shareable creations that are around 11 centimeters in diameter, these cookies feature a thick, chewy center and a crusty exterior. The menu changes weekly, providing a mix of classic and seasonal flavors, enabling customers to experience a variety of options such as pumpkin in fall and gingerbread in winter. This rotating selection, combined with the company's vibrant and appealing presentation, creates excitement and anticipation among fans.
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