The Discussion: Brain Data and the Sovereign Self #13
Mar 29, 2023
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The podcast explores brain data and its collection and usage, with discussions on cognitive liberty and the battle for one's brain. It also highlights the potential of neurotechnology and ethical considerations, as well as the integration of brain data into the healthcare industry. The podcast delves into developed consumer applications and the risks of accessing brain data.
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Quick takeaways
The increasing demand for augmented humans in the job market has led to corporations exploring ways to access workers' brain data in exchange for services, raising concerns about privacy and power imbalances in the workplace.
Raw brain data, captured through electroencephalography (EEG), provides a broader understanding of cognitive and affective processes, revealing patterns of fatigue, cognitive decline, and even decoding simple thoughts or images.
Neurotechnology has both alarming dystopian applications, such as its use in criminal interrogations and classrooms, and potential empowering possibilities, such as quantifying brain health, identifying biomarkers for cognitive decline, and diagnosing brain tumors early on.
Deep dives
The Growing Importance of Brain-Machine Interface in the Workplace
One of the surprising and underestimated trends to watch is the brain-machine interface, especially in the workplace. With the increasing demand for augmented humans in the job market, corporations are exploring ways to access workers' brain data in exchange for services. Examples include BlackRock and Neuralink's efforts in neurotech. The introduction of laws in Chile to protect mental privacy (neuro-rights) highlights the need for awareness. Although this concept may sound like science fiction, it is a trend that has been on the radar for several years, impacting identity, privacy, and the future of work.
Understanding Raw Brain Data and its Unique Characteristics
Raw brain data refers to the electrical activity captured in the brain, particularly through electroencephalography (EEG). This technology detects electrical discharges from firing neurons, providing an average measurement of brain activity across various regions. Unlike other forms of data, this information reflects a broader spectrum of brain function rather than a singular snapshot. Raw brain data can reveal patterns of fatigue, cognitive decline, and even decode simple thoughts or images. It is distinct from other data types and fosters a richer understanding of cognitive and affective processes.
Implications and Examples of Neurotechnology in Various Sectors
Neurotechnology has made significant strides in several sectors globally. In the workplace, companies have started using neurotech for monitoring fatigue, attention, and focus, raising concerns about privacy and power imbalances. Furthermore, neurotechnology is being used in criminal interrogations and even classrooms, affecting children's individuality and creative development. While these dystopian applications are alarming, there are also potential empowering possibilities. Neurotechnology could assist in quantifying and enhancing brain health, identifying biomarkers for cognitive decline, or even diagnosing advanced brain tumors early on. Striking a balance between benefits and risks is crucial as we navigate this evolving field.
Nurable's Brain Computer Interface Technology for Everyday Devices
Nurable is a brain computer interface (BCI) company that records brain activity non-invasively to control different environments. The company's technology, developed at the University of Michigan, aims to make neurotechnology part of everyday devices like headphones, earbuds, and glasses. By partnering with manufacturers, Nurable collects electroencephalography (EEG) data from sensors in these devices. The goal is to enhance user experience and functionality, addressing issues like burnout and mental fatigue. Studies conducted with the Mayo Clinic have shown that using Nurable's technology for effective breaks can decrease stress by 20% and increase end-of-day happiness by 70%.
Cognitive Liberty and the Importance of Protecting Individual Brain Data
The conversation around neurotechnology raises concerns about cognitive liberty and the risk of companies, governments, or other rogue actors accessing and misusing brain data. Protecting cognitive liberty should be a priority, allowing individuals to have control over their own brain data and ensuring its secure use. While there are potential benefits in sharing brain data for research or common good applications, it must be done with safeguards in place, including data anonymization and the option for individuals to choose whether to share their data. Regulating mental manipulation and safeguarding cognitive liberty require striking a careful balance, acknowledging the fine line between persuasion and harmful manipulation. The need for a global conversation and education on these topics is essential for individuals to make informed choices and advocate for their cognitive liberty.
We start Season 3 by exploring brain data - what is it? How can it be collected and used? And who has access to it?
In this episode I’m joined by Nita Farahany; author of The Battle For Your Brain and Professor at Duke University. We discuss how brain data is already being collected and used as well as the importance of cognitive liberty.
I also find out more about the technology being used to collect brain data. I talk with CEO and Co-founder of Neurable Dr. Ramses Alcaide, and Co-founder and CEO of Neurosity AJ Keller; two companies creating brain data products they believe we’ll soon be using as often as our smartphones.
Professor Nita A. Farahany's new book 'The Battle For Your Brain: Defending The Right To Think Freely In The Age Of Neurotechnology' available in US and UK
Ready for Brain Transparency? Nita A Farahany's session at Davos 2023