The PRQL: Back to the Basics: The Importance of Solid Reporting and Analytics

The discussion highlights the rising significance of reporting and analytics in today's evolving data landscape, especially after recent extreme weather events. The shift in job titles from traditional roles to technical positions like data engineer is noted, emphasizing how crucial reporting is for business operations. Additionally, the intricacies of roles in business reporting are examined, alongside challenges in defining these positions and the potential for automation while stressing the importance of communication between data and business teams.