The Boutique Lawyer Show: Marketing success, raising capital, and lessons for growth

When it comes to marketing, Rex Afrasiabi has learnt that people resonate more with a person than they do with a business. Leaning into his own branding has resulted in exponential growth for his firm, which is now allowing him to expand nationally through a capital raise and a retail share offering. In this episode of The Boutique Lawyer Show, host Jerome Doraisamy welcomes back Bond Property Lawyers founder Rex Afrasiabi to discuss how and why he works with the real estate sector (and targets this sector rather than a particular niche area of legal practice), creating a marketing strategy that allows for growth without spreading one’s self too thin, and his views on the importance of personal and professional branding. Afrasiabi also delves into the investment of time and labour for such strong marketing, how his business success has been aided by such marketing, how he plans to take his operations to the next level nationally, reflections on private equity in law firms, why he is looking to raise capital and undertake a retail share offering, and what excites him about such business growth moving forward.