By 1989, the Chicago White Sox knew they needed to refresh their image. The team had struggled for years and became known for their constantly changing uniforms. Then, thanks to some savvy marketing and a team of high-profile stars, the South Siders managed to create a brand that has survived the test of time. Today, The Athletic's Jon Greenberg joins us to talk about why the White Sox logo resonates across the hip hop community and how the team's current crop young stars are bringing some of that swagger back to baseball.
Read Jon Greenberg's story about the White Sox logo change here: https://theathletic.com/2482781/2021/03/31/look-good-play-good-tim-anderson-and-the-white-sox-are-ready-to-take-over-every-bit-of-the-baseball-world/
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