Lessons For Growing Your Business From 4th Generation Funeral Director Mat Forastiere

Mat Forastiere is humble, hungry, and brilliant. He is a fourth-generation funeral director. Today, he is the vice president of all operations for Park Lawn Corporation, a funeral and cemetery operations and sales organization. Mat oversees more than 220 locations throughout the United States and Canada.

Mat started working at his family-owned funeral business in grade school growing up in Springfield, Massachusetts. He honed his customer service skills in the hotel and restaurant industry -- which he discusses those lessons in-depth -- before actually coming back into the funeral profession full-time in 1999.

Because of his work background, he has some great lessons about the role of compassion and empathy in the customer experience, which translates into higher production and sales.

Throughout his entire career, Mat has held leadership positions ranging from single and multi-location management, regional management to executive leadership.

As head of operations, he's cultivated an amazing company culture that has helped Park Lawn flourish. In this episode, Mat shares those principles, he learned the hard way, that can grow your business or company -- principles he's developed from managing thousands of people, turning around unprofitable locations, dealing with acquisitions, and forming new relationships.

He also discusses:

• How he helps his employees acquire an ownership mentality.
• The hard-learned lessons to becoming a great leader.
• The importance of patience and humility.
• The sacrifices his father made to support them.
• How he turned around from being an unsuccessful student in class to a STUDENT of the game as vice president of a large corporation.

It was also interesting to hear about the impact of COVID-19 on the funeral and cemetery industry.

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About Adam Outland

Adam Outland is a sales expert and coach for Southwestern Consulting. To work with Adam, contact:

📩 aoutland@southwesternconsulting.com

📞 240.535.1380

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