Reassessing purpose to navigate volatile social issues with Peppercomm Steve Cody

What are the key findings in Peppercomm/Ragan Corporate Character Barometer? Why don’t communicators have a handbook for navigating social or political issues? Why does humor play such an important role in business settings? In this episode, we welcome Peppercom CEO Steve Cody. Steve is also the current chairman of the Institute for Public Relations, a longtime member of the Arthur W. Page Society, a member of the advisory councils of the College of Charleston and the University of Florida, and was named one of Northeastern University’s 100 most successful alumni. But most importantly, he is a lifelong comedian, climber, and dog lover. Tune in to hear Steve’s perspective on Adidas’s relationship with Ye, Ruder Finn’s acquisition of Peppercom, and find out whether if you need to be funny to work at Peppercom.