E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google.

We also talk about SaaS marketing, information product marketing, product evangelizing, and YouTube’s dominance.

Lars is a legendary marketer - one of Neil Patel’s early employees, a well-known killer in affiliate SEO, a popular blogger, and advisor to Dropbox, Evernote, and more.

Lars’s blog: https://larslofgren.com/ Lars on LinkedIn (tell him you came from this podcast and he’ll accept your connection): https://www.linkedin.com/in/larslofgren/ Lars on 𝕏: https://x.com/larslofgren

🧲 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Introduction and Guest Background 01:44 Google's Monopoly and YouTube's Dominance 03:39 Challenges with Google's Algorithm 08:45 Google's Approach to Independent Creators 12:05 Critique of Google's Internal Operations 22:49 SEO Strategies and Content Creation 23:54 HRAdvice and Challenges 34:53 SaaS Marketing Strategies 37:01 Diversifying Marketing Channels 37:50 Google Ads and Landing Pages 38:53 Founder Evangelist Strategy 39:58 LinkedIn Playbook 41:15 Parasite SEO Explained 43:52 Reddit Marketing Challenges 53:17 Info Product Marketing 57:08 Reality of Info Products 01:05:33 Fur Seal Encounter in Antarctica 01:08:59 Importance of Copywriting

The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

#googlehelpfulcontentupdate #saasmarketing #searchengineoptimization #digitalmarketing

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