Omair Ansari, Co-Founder & CEO of Abhi, shares insights from Pakistan’s dynamic fintech landscape. He dives into the evolution of Abhi, emphasizing cash flow over hype and the importance of profitability during fintech's challenges. Omair discusses scaling from earned wage access to a full-stack working capital platform and the significant role of compliance in fintech success. He explores the untapped potential of Pakistan's market and highlights strategies for growth in the GCC region, creating a roadmap for sustainable fintech in emerging markets.
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insights INSIGHT
Funding Winter Rewrote Fintech Priorities
The funding winter forced fintechs to prioritize unit economics and profitable models over growth-at-all-costs.
Abhi benefited because it focused early on profitability and survived the shakeout.
volunteer_activism ADVICE
Build With A Sticky Entry Product First
Use a simple, sticky product like earned wage access to build a fast user base before expanding.
Then add adjacent products that solve the customer's core pain to deepen value and revenue.
insights INSIGHT
Solve The Buyer’s Problem To Win SMEs
SMEs rarely prioritize employee financial wellness unless it directly fixes their cash problems.
Offering working-capital solutions unlocked CFO buy-in and access to SME data for Abhi.
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In this episode of Couchonomics with Arjun, we sit down with Omair Ansari, Co-Founder & CEO of Abhi, one of Pakistan’s fastest-growing fintechs.
Abhi began with earned wage access, giving workers instant liquidity. Today, it has scaled into payroll financing, SME lending, and invoice factoring — and even acquired a licensed microfinance bank in Pakistan to materially lower its cost of funds.
We explore: - Why profitability and cost of capital decide who survives fintech’s winter - How Abhi scaled from earned wage access into a full-stack working capital platform - Pakistan as the anchor, GCC as the growth frontier - The real potential (and limits) of tokenization & private credit - Why licences and compliance, not glossy apps, are the true moat in fintech - How embedded finance at payroll and receivables lowers costs and expands inclusion
This is more than a growth story — it’s a blueprint for building durable fintech in emerging markets.
🎧 Full episode now streaming on YouTube, Spotify & Apple Podcasts.
Couchonomics with Arjun Season 04 is brought to you by our partners: Adyen https://www.adyen.com/ Thunes https://thunes.com/ Mastercard https://mastercard.com/ E& https://www.eand.com/ Digit9 https://www.digitnine.com/ SC Ventures https://scventures.io/ Hala https://hala.com/
chapters: 00:00 Episode Highlights 00:59 Welcome to Couchonomics 02:19 FinTech Evolution and Market Dynamics 06:28 Business Model Adaptations 12:21 Manual Operations and Testing 14:34 Credit Models and Market Realities 17:24 Funding and Capital Challenges 23:54 Regulatory Landscape and Innovations 27:38 Navigating Regulatory Challenges 29:14 The Debate on Fintech Regulation 32:07 Embedded Finance: Progress and Challenges 35:24 The Future of Banking and Fintech 38:44 Crypto and Digital Assets in Emerging Markets 43:27 Expanding into Pakistan: Opportunities and Risks 46:52 Strategic Focus and Future Vision 51:41 Conclusion and Final Thoughts
Couchonomics with Arjun