Episode 132: How to select the right accounts for ABM with Andrei & Vladimir

In this episode we share How to select the right accounts for the ABM program.

Learn:

- Territory/market based account selection vs clusters
- 4 criteria you must pay attention to define accounts that are likely to become sales opportunities
- 3 ABM lists, and how to work with them to generate sales opportunities

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RESOURCES

Account segmentation: https://youtu.be/R5E1AJneJDc?si=mPH6t-FQ1drHNUGW
On-Demand B2B Marketing Courses: https://fullfunnel.io/b2b-marketing-courses/
Full-Funnel Insider - A Marketing Newsletter For B2B Marketers: 
Join our community for B2B marketers - The Trenches: https://trenches.community/
Full-Funnel Marketing Content Hub: https://fullfunnel.io/blog

Vladimir on Linkedin: https://www.linkedin.com/in/vladimirblagojevic/
Andrei on Linkedin: https://www.linkedin.com/in/azinkevich/