How to end the misinformation pandemic

"The way to do this is by recognizing the power of words. I don't mean fervently declaring one's position and arguing why those who disagree are wrong. There has been way too much of this, and health professionals are no exception. Rather what's needed to deliver the best health outcomes for the most people is listening, engaging and having something to offer that misinformation peddlers don't — interventions that work.

It's also time to recognize the importance of innovating how those of us in health professions communicate. COVID has made it clear that getting your message across is an essential part of health care — the best interventions in the world can do nothing if people do not believe in them. Effective communication strategies should be pursued, studied, innovated and taught with the same rigor as the biological aspects of medicine.

Biomedical innovation has been a resounding success in creating vaccines and treatments to fight the COVID pandemic. Now let's put the same effort into understanding how to tackle the health care concerns of different communities and how to reach across the political divide with empathy. That's how we end the misinformation pandemic."

Ellen F. Foxman is an immunologist.

She shares her story and discusses her KevinMD article, "How to end the misinformation pandemic."

Reflect and earn 1.0 AMA PRA Category 1 CME for this episode.