Ep 24: MINI RECAP: How ESOP Partners’ Boosted SQLs by 900%

INTRO:

ESOP Partners had the content. But conversions? Not as much.

In this special mini-episode, we revisit standout moments from a previous interview with Eric Strebe, Director of ESOP Consulting at ESOP Partners, who joined The ChangeOver Podcast to share how a thoughtful website strategy transformed their performance.

Despite years of authoritative content and solid site traffic, the company struggled to turn visitors into leads. That changed when they partnered with Weidert Group for a strategic UX and content overhaul — one that focused on buyer intent, clarified conversion paths, and reshaped the site's structure around user needs.

The results were remarkable:

• 💥 900% increase in SQLs
• 📈 300% increase in MQLs
• 📅 55% increase in consultations

“The project was one hundred percent successful... and the cool part is, we’ve sustained those results.” — Eric Strebe

🎧 EPISODE HIGHLIGHTS

[00:37 – 01:19] The Problem: Content-rich site, low conversions

[01:25 – 03:34] Strategic Shift: From redesign to full UX rearchitecture

[03:39 – 06:19] Buyer Journey Mapping: Creating paths for multiple personas

[8:20 – 09:45] Results: What a 900% increase in SQLs looks like

ESOP Partners’ Case Study: https://www.weidert.com/website-seo-case-study

CONNECT WITH US:

• LinkedIn: linkedin.com/company/weidert-group/
• Instagram: instagram.com/weidertgroup/
• Facebook: facebook.com/weidertgroup
• X: x.com/WeidertGroup
• YouTube: youtube.com/@Weidert

Website: weidert.com/changeoverpodcast

CONNECT WITH OUR HOST AND GUEST:

• Frank Isca: https://www.linkedin.com/in/frankisca/
• Eric Strebe: https://www.linkedin.com/in/eric-strebe/

Listen now and subscribe to The ChangeOver Podcast on Spotify, Apple, or YouTube Podcasts to stay at the front of the industrial marketing and sales innovation curve.