Rudi Schiebel is CEO & Founder of Habitat Life, a cannabis micro-cultivator that’s focused on regenerative agriculture and sustainable protein. He joins Rena Sherbill to discuss smaller producers focusing on high quality and craft production - what sophisticated consumers are looking for and what's missing from the marketplace. We also cover the hurdles of Health Canada's regulatory limitations on packaging and advertising and the optimism of U.S. going federally legal.
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