Back in the day, "How many members ya got??" was the "Whaddaya Bench??" of gym ownership metrics.

Then we all learned about ACV and Profit Margin.

Now, gym owners are constantly talking about profit margin as if they actually understand its role.

News flash: They don't.

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Want to increase your business IQ by 100x for only $50? 

Get enrolled in Microgym University - the only online business school that teaches you the best practices and business frameworks from some of the most successful brands in our industry and then lets you decide which ones to install in your business.

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Need help leasing or buying a building?

I created the Gym Real Estate Company so that gym owners had someone who could go beyond the duties of a typical real estate broker and actually advise them on business aspects as they relate to site selection, market location fit, operational capacity, facility layout, pre-sell marketing, and more.

If you’re looking for help with your next lease or if you want us to help you along the journey of buying a building - ⁠send us a DM and we’ll be in touch with you ASAP. ⁠

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20% off Rebel Rabbit Cannabis-Infused Seltzer

For a limited time, Rebel Rabbit is offering 20% off your next purchase when you apply our discount code GYMTALK20 at checkout. That’s GYMTALK20. Visit their website at ⁠drinkrebelrabbit.com⁠, order a variety pack, or use their Store Locator tool and take the edge off today without paying the “productivity tax” tomorrow. You can also check them out on Instagram at @drinkrebelrabbit