On today's episode of the Craft Industry Alliance podcast, we're talking about creating a subscription box with Cheryl Ham.

Cheryl Ham is a self-taught knitter who learned the craft with a bit of help from YouTube and a pair of her mother’s long-forgotten and slightly bent, size 9 needles. Cheryl is also the owner of Hypnotic Yarn, which came to life in 2017 after discovering the existence of hand-dyed yarn while watching knitting podcasts. Later, Cheryl founded Yarnable, a monthly hand-dyed yarn subscription that encourages self-care through the joy of knitting. When she's not playing with color in her Southern New Hampshire studio, Cheryl can be found snuggling with her two Chihuahuas.

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This episode is sponsored by Search Press.

For over 50 years, Search Press has delighted crafters with books on knitting, crochet, sewing, quilting, fiber crafts, painting, and drawing. If you want to try a new craft or improve your skills, Search Press has detailed instruction books for you. If you would like to learn more about selling Search Press books in your store or on your website, check out our website searchpressusa.com.

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To get the full show notes for this episode visit Craft Industry Alliance where you can learn more about becoming a member of our supportive trade association. Strengthen your creative business, stay up to date on industry news, and build connections with forward-thinking craft professionals. Join today.

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