17: Build a Big, Impactful Brand; Fast, Andrea D'Agostini

Andrea D'Agostini is an artist in the true sense of the word. He approaches marketing from the viewpoint of being the space, rather than competing in it.

Andrea is the founder of Ady Productions (2010) a company created to unite technology and communication philosophy with the purpose to create connected experiences and vision. Since 2010 he's been working for brands such as Sweet Years and Sephora for which he's created the Sephora BeauTv and other great formats.

By age 17, Andrea was the european lead role for the Olivetti AirJet campaign. At 19 he enrolled in university. In the same year he co-starred in the television series Casa Famiglia 2, then Amiche then Carabinieri 3 and many other programs and ads. Host and author for various programs for RAI Innovation and Product hosting and writing more than 300 shows exploring cross media and participative TV.

With Rising Crowd (the music label Co-Founded with James Makan in 2012) he is now working with some of the best producers and professioanls in the industry.

At 27 he was one of the youngest independent producers and in '08 he explored the concept of network, mixing online and offline as part of the same media. Then he launched the social media strategy for Sephora, Pandora, Lacoste, Sperry and consulting several other brands on vision, innovation and creativity.

 

Andrea's Favorite Books:
Illusions: The Adventures of a Reluctant Messiah

Confessions of an Advertising Man

 

Links From Today's Show:
http://www.adyproduction.com
https://www.facebook.com/ady.dag
https://www.linkedin.com/in/andreadagostini
https://twitter.com/MrDagostini