Wantrepreneur to Entrepreneur | Start and Grow Your Own Business 994: Unlocking success for NONPROFITS through the Google Ads Grant (and how FOR PROFITS can use those strategies!) w/ Todd Vigil
Unlock the potential of your nonprofit’s marketing with insights from Todd Vigil, an expert in nonprofit marketing. Discover how the Google Ad Grant program, offering a whopping $10,000 monthly budget, can be the game-changer your organization needs. Todd shares practical advice on managing these grants effectively while keeping costs low, ensuring that even the smallest nonprofits can see significant returns. Get ready to transform your marketing strategy and witness the ripple effect on your overall impact.
Navigate the intricate landscape of nonprofit revenue with Todd as we discuss the balance between earned and contributed income streams. Post-COVID donor relationships have shifted, and the role of marketing is more critical than ever. We emphasize the importance of platforms like Google Ads in driving awareness and engagement, ensuring your nonprofit stays at the forefront of potential donors' minds. Learn to leverage these tools to enhance your top-of-funnel marketing efforts and build stronger, more resilient donor connections.
Dive deep into the technicalities of managing Google Ads for nonprofits with a focus on actionable metrics and AI tools. Todd walks us through the essentials of keyword understanding, search terms, and campaign optimization using tools like ChatGPT. Discover why monitoring click-through rates and cost per click is vital for evaluating performance. Plus, get a glimpse into Todd's approach to transparent pricing strategies and the power of small, iterative improvements. Whether you're a nonprofit leader or simply intrigued by innovative marketing strategies, this episode is packed with valuable lessons to elevate your organization.
ABOUT TODD
Todd Vigil is a results-driven nonprofit marketing leader known for his innovative, data-driven strategies. He founded www.eleehub.com to help nonprofits utilize Google's Ad Grant program. As Chief Marketing Officer for The Phoenix Symphony, he drove significant transformation through digital marketing. With over a decade of experience, Todd has led marketing for institutions like the Heard Museum. He also chairs the marketing council at ASU's Lodestar Center. A native of Arizona, Todd enjoys hiking, reading, podcasts, and international travel.
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