Maximum Lawyer The Right Marketing Company and Strategy For Your Law Firm ft. David and Hayden Haskins ML103
In this episode, Jim and Tyson interview Hayden and David Haskins, owners of Haskins & Company a Law Firm Marketing Company. They will go over their background, their business setup, and their law marketing work and strategies, paying special attention to how to hire the right marketing and social media company for your law firm. Listen to the episode to learn some great tactics to choose the right fit for your company.
Also, Hayden and David have political marketing and campaign work backgrounds, and they took many things from that sphere into law firm marketing… In this episode they will go over some of these lessons learnt…
Their Firm:
“A lot of times Attorneys get into marketing arrangements, contractual agreements, and they are not as familiar with the lay of the land as somebody like us, that have actually seen a lot of the work that’s out there or a lot of the shady tactics that people do... ”
Some of the red flags when hiring an online or offline marketing company:
- Contractual limits and ownership of content and IT.
- Transparency and reporting
Please give us a shout out in the ABA JOURNAL’S ranking of podcasts!
Hacking’s hack:
Jim mapped out his ideal week, and going through that exercise has helped him a lot. So, map out your week!
David’s tip: The best SEO book David has ever read! It’s like a Google biography so hopefully it will help you create content that Google likes.
In The Plex: How Google Thinks, Works, and Shapes Our Lives
Hayden’s tip: Figure out how to track where your leads are coming from. Get as granular as you possibly can with that information. And figure out what your true cost per case is.
Know where your leads are coming from with: https://www.callrail.com/
Tyson’s tip:
Move Pay for a private server. It’s more expensive but it will speed up your website.
//
Thanks so much for listening to the show! If you want to know more about this and keep on maximizing your firm, please join our Facebook Group or like us on Facebook and comment!
You can also go to MaximumLawyer.com or, if you’d prefer, email us at: info@maximumlawyer.com
Do you want to get on the show? Shoot us an email or message us!
The Maximum Lawyer Podcast. Partner up, and maximize your firm.
Resources:
- Join the Guild Membership
- Subscribe to the Maximum Lawyer Youtube Channel
- Follow us on Instagram
- Join the Facebook Group
- Follow the Facebook Page
- Follow us on LinkedIn