

#378 - How Samy Dindane achieved total business freedom by choosing who NOT to serve
A story about finding freedom by solving problems others ignored—on purpose.
For SaaS founders tired of feature bloat—and wondering if serving fewer people better might be the smarter path to freedom.
Most SaaS companies fail because they try to please everyone.
They fail because they spread themselves across every platform, every feature request, every shiny opportunity.
Samy Dindane, CEO of Hypefury, took a different path.
He spotted a gap nobody else cared about—Twitter thread scheduling—and built a prototype in three days. Instead of raising money or hiring fast, he chose freedom through focus.
And this inspired me to invite Samy to my podcast. We explore how deliberate constraints create stronger businesses. Samy shares hard-won insights about platform dependence, community-driven development, and knowing when to say no. You'll discover why his users became product owners and how charging more actually made customers happier.
We also zoom in on two of the 10 traits that define remarkable software companies: – They acknowledge they can't please everyone – They master the art of curiosity
Samy's story is proof that sustainable freedom comes from saying no to good opportunities—not just bad ones.
Here's one of Samy's quotes that captures his philosophy:
"Whatever time you spend on something, you don't spend on something else. So whatever time you're going to try to build something crazy for another platform, it's the time you're not spending improving."
By listening to this episode, you'll learn:
- Why power users matter more than market size
- What happens when the platform you depend on demands $500K yearly
- When adding features becomes a liability
- Why your best product managers pay you monthly
For more information about the guest from this week:
Guest: Samy Dindane, CEO Hypefury
Website: hypefury.com
Want to dig deeper into the 10 traits of remarkable SaaS companies?
- Get my book The Remarkable Effect at valueinspiration.com/book
- Or sign up for Espresso with Ton at valueinspiration.com/daily - a 2-minute daily email to sharpen your thinking and strategy.