In this episode, we talk with writer and strategist Richie Meldrum, based in Melbourne. Richie takes us through his brand strategy process and specifically the brand workshop. Richie's thinking on brand strategy makes it very actionable and tangible.

• Richie's website: http://www.richiemeldrum.com/home/
• The strategy workshop.
• Where it fits in the process.
• Richie's blog post on workshops: http://www.richiemeldrum.com/home/project/strategyworkshopssetupandprep
• Different exercises.

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