Why Clean Data Is the Backbone of Modern CDPs

Clean data isn’t just nice to have — it’s the difference between insight and noise. At Databricks’ Data + AI Summit, I had a conversation with Sal Pecoraro about how Data Axle is helping enterprises make their data not just accessible, but actionable.

We covered a lot of ground, including:

- Their new presence on the Databricks Marketplace, and what that means for seamless access to high-quality, enriched datasets

- Why data quality is central to any CDP initiative — and how it directly impacts customer understanding and segmentation

- The move to first-party data strategies, and how companies can maximize the value of what they already own

- The evolution of data marketplaces and why they’re becoming a key pillar in modern data architecture

- Misconceptions around data enrichment, especially when it comes to scale and relevance

Sal brought clear, grounded advice that any data leader should pay attention to.

#data #ai #DataAISummit #databricks #dataaxle #agents #identity #theravitshow