WP Campus Connect with Pooja Derashri and Anand Upadhyay
Nov 27, 2024
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Pooja Derashri, Co-founder of WP Vibes and a passionate WordPress community contributor, and Anand Upadhyay, also a co-founder of WP Vibes, share insights on expanding WordPress awareness among college students in Ajmer. They discuss the significance of WP Campus Connect, local workshops, and the challenges overcome during the pandemic. Engaging students with innovative outreach strategies, especially at an all-girls college, is a highlight. They emphasize preparing the next generation for careers in WordPress while boosting community involvement.
WP Campus Connect effectively engaged college students in Ajmer through tailored workshops, significantly boosting local WordPress community participation from 15 to 52 attendees.
The initiative demonstrated that strategic partnerships with educational institutions enhance accessibility and foster interest in WordPress as a viable career path.
Deep dives
Successful Growth of the WordPress Community
The recent WP Campus Connect event held in Ajmer, India significantly boosted the local WordPress community's growth. Prior to the event, meetups averaged only 7 to 15 participants, but the latest gathering attracted 52 attendees, demonstrating a remarkable increase in interest and engagement. This surge in attendance has encouraged community members to propose new ideas for future meetups, highlighting an enhanced desire for regular events. The organizers emphasized that such growth is achievable even in smaller communities through targeted outreach and strategic events that cater to local interests.
Innovative Approach to Student Engagement
The driving force behind WP Campus Connect was the commitment to engage students directly in the WordPress community by organizing workshops on their campuses. Rather than requiring students to travel to events, the initiative brought education to them, aiming to foster interest in WordPress as a career option. This approach involved significant preparation, including collaboration with colleges to ensure that the workshops fit within their existing schedules, thereby reducing friction for attendance. By directly involving the educational institutions, the organizers were able to create a more accessible and relevant learning experience for students.
Effective Strategies for Convincing Colleges
To gain support from local colleges for WP Campus Connect, the organizers prepared detailed presentations outlining the benefits of WordPress education, including career opportunities in a growing field. They targeted technology-focused institutions, utilizing a robust pitch that highlighted the potential for student career development. Establishing credibility was crucial, which was aided by the event's approval from the WordPress Foundation, emphasizing its official backing. This strategy resulted in successful partnerships with four colleges, enabling the workshops to reach a diverse audience of students.
Hands-On Learning Experience for Students
During the workshops, students participated in hands-on sessions where they built their own WordPress sites, guided by a team of facilitators. The curriculum was designed to ensure students felt a sense of accomplishment by providing pre-prepared materials and supporting resources. To enhance engagement, pre-event seminars introduced students to WordPress concepts before the workshops, allowing participants to arrive ready and eager to learn. The success of the event underscored the importance of interactive and practical learning experiences in bridging the gap between education and real-world applications in tech.
Devin hosts Pooja and Anand to chat about WP Campus Connect, a successful initiative boosting Ajmer's WordPress community by targeting college students through workshops and seminars.
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