In this episode, I spoke with GiANT co-founder Jeremie Kubicek about his book “The Communication Code” and the communication framework he developed with his business partner Steve Cochram to help people become more effective communicators.

The “Communication Code” framework involves applying five key “code words” – care, celebrate, clarify, collaborate, and critique – that can help transform how we interact with others by helping us shift the focus from what we’re trying to say, to what those we lead need to hear from us.

What’s important for us to understand is that effective communication is about more than just transmitting information – it’s about understanding and meeting the expectations the other person has in that moment. As Jeremie pointed out during our conversation, we tend to make assumptions about what other people want, when we should be taking the time to understand their true expectations.

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