Channels with Peter Kafka The Man Who Fixed The New York Times Wants to Fix CNN
Oct 28, 2025
Mark Thompson, an experienced media executive and current CEO of CNN, discusses his ambitious plans to transform the network's subscription model. He highlights the shift from cable to digital, emphasizing the importance of mindset over initial monetization. Thompson outlines the features of CNN's new $6.99 product and its target audience, potential challenges related to ownership changes, and the necessity for a diverse content strategy. He also underscores the significance of maintaining editorial independence and delivering quality journalism in a competitive landscape.
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Meet Audiences Where They Are
- Mark Thompson argues CNN must meet audiences on the platforms they actually use, not expect them to come to cable.
- He says shifting consumption requires changing mindset and product, not just technology.
Build Before You Monetize
- Start with engaging and delightful products before pushing monetization aggressively.
- Prioritize building indispensable audience experiences to enable later subscription revenue.
Scale Subscriptions Patiently
- Price the new CNN subscription accessibly and aim to scale gradually like the New York Times did.
- Use reasonable pricing and patience to grow subscribers over multiple years.