Reframing, Branding, and Staying Ready for What’s Next with Lisa Rangel

Jun 10, 2025

In this engaging discussion, Lisa Rangel, CEO of Chameleon Resumes, shares her insights on redefining personal branding and navigating career transitions. With a mission to help individuals land fulfilling jobs, Lisa emphasizes the importance of proactive career management and self-advocacy. She explains why years of experience aren't enough for job security and how AI cannot replace the human touch in personal branding. Listeners will gain practical strategies to escape career complacency and embrace new opportunities.

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INSIGHT

Personal Brand Defined by Impact

Personal brand is what you're known for and the impact you make in the world.
It's defined by others' perceptions of what value you bring and what you're sought after for.

ANECDOTE

Family Roots Shape Empathy

Lisa's parents didn't attend college; she was the first in her family to go away for college.
Her father's fear of interviewing inspired empathy for others lacking self-belief and guided her career.

ANECDOTE

From Recruiter to Resume CEO

Lisa transitioned from hospitality to recruiting, then started writing resumes after losing her job in 2009.
She turned free recruiting resume work into a scalable business with a loyal team.

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Reframing isn’t just for resumes, it’s a core skill if you want a career (and personal brand) that’s built to last. Whether you're navigating a career transition or making sure you’re ready for unexpected opportunities, the key is staying proactive long before you need to.

Lisa Rangel, CEO of Chameleon Resumes, has helped clients in more than 88 countries future-proof their careers and land fulfilling, high-paying roles. With her META Job Landing System, Lisa combines resume writing, brand management, and career strategy to help executives show up as their best professional selves, before the market demands it.

In this episode of Branding Room Only, Paula Edgar and Lisa dive into how to manage your personal brand like a boss (even if you have a boss), why experience alone won’t open the right doors, and why AI can’t replace the human side of personal branding. Lisa also shares practical advice for executives stuck in the “I can sit here for a while” trap and what it really takes to stay ready for what’s next.

1:14 – Lisa’s definition of personal brand, her three-word self-description, plus a hype song and a favorite Thomas Paine quote

7:08 – How Lisa’s childhood and family background shaped her career philosophy

10:41 – Lisa’s shift from recruiting to launching Chameleon Resumes

15:50 – Why “years of experience” won’t save you — and what real job security looks like today

20:16 – Lisa’s take on AI, personal branding, and why human judgment still matters

24:58 – The power of proactive career management and a daily practice to stay ready

30:22 – The META Job Landing System: How Lisa’s four-part framework helps clients land the right roles

36:20 – How branding yourself changes when you’re the boss vs. when you report to one

41:48 – Common mistakes professionals make on LinkedIn, in interviews, and in brand positioning

48:50 – Practical advice for executives stuck in a role that’s no longer a fit

53:30 – Lisa’s best career advice, what she’ll never compromise on, and the magic she brings to every client experience

Mentioned In Reframing, Branding, and Staying Ready for What’s Next with Lisa Rangel

Chameleon Resumes | Executive Career Chats | LinkedIn

Dig Your Well Before You’re Thirsty and other books by Harvey Mackay

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Sponsor for this episode

This episode is brought to you by PGE Consulting Group LLC.

PGE Consulting Group LLC empowers individuals and organizations to lead with purpose, presence, and impact. Specializing in leadership development and personal branding, we offer keynotes, custom programming, consulting, and strategic advising—all designed to elevate influence and performance at every level.

Founded and led by Paula Edgar, our work centers on practical strategies that enhance professional development, strengthen workplace culture, and drive meaningful, measurable change.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at info@paulaedgar.com, and follow Paula Edgar and the PGE Consulting Group LLC on LinkedIn.