Fred Peterson has been making wines in Sonoma County for more than 40 years. While attending UC Santa Cruz, he took a job in a classmate’s family vineyard in Mendocino County and he found his passion. He left Santa Cruz, and used the rest of his GI Education benefits to attend UC Davis.

Photo: Peterson Winery. Credit: Wine for Normal People

Fred got his bachelor’s degree in Viticulture and Enology in 1978. And after managing vineyards for a large winery in the Central Coast, he moved to the Dry Creek Valley of Sonoma in 1983. That same year, he planted a vineyard and built his house on Bradford Mountain.

In 1987, Fred hung a shingle on a red barn off of Lytton Springs Road and Peterson was born. The winery is no longer in the red barn, but it remains an important part of their history and is represented on every wine label with a back drop of Bradford Mountain, where the Peterson Estate Vineyard is located.

Photo: Fred Peterson. Courtesy of Peterson Winery

In this (super dorky) show Fred takes us through some of the fascinating history of how philosophies about terroir and soil have changed since he started as a grower and winemaker in the early 1980s and how he has managed to be a leader in sustainable, but not dogmatic sustainable farming and winemaking. Fred was one of the first voices in Sonoma to promote low intervention farming and winemaking. It shows in the wines!

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