Ana Reinert, creator of The Well-Appointed Desk, joins to explore the vibrant world of stationery. They discuss the revival of in-person pen shows and planner conferences, sharing their experiences and insights. The duo emphasizes supporting small businesses and highlights unique gift ideas for the holidays. They delve into the charm of handmade pens and exceptional inks, celebrating local creators. The conversation is filled with enthusiasm for the stationery community’s growth and the joy of finding unique treasures.
Attendance at pen shows is rising, indicating a revitalized enthusiasm among stationery enthusiasts and collectors post-pandemic.
Ana's transition from product design to a full-time stationery career highlights the importance of pursuing passion for fulfillment and creativity.
The podcast features a curated small business gift guide, emphasizing support for independent creators and the significance of community in stationery.
Deep dives
Pen Shows Revitalized
Attendance at pen shows has significantly increased, nearing pre-pandemic levels, which suggests a revival of enthusiasm among enthusiasts and collectors. Both hosts expressed their experiences at various shows, noting the higher foot traffic and overall positive energy of the events. The growth of additional stationary-focused events such as planner conventions has also contributed to a more vibrant community. This crossover between different areas of stationary culture indicates a trend towards inclusivity and shared interests among various enthusiast groups.
Pursuing Passion Projects
One host, Anna, discussed her decision to leave her day job in product design to fully embrace her passion for stationary and blogging. She explained that her previous role involved creating products she didn't personally believe in, prompting her to seek fulfillment through her own creative endeavors. Transitioning to a full-time stationary career has been challenging but rewarding, as she is now focused on building a brand that aligns with her values and passions. Anna's experience highlights the importance of following one's passion and finding meaningful work in a creative field.
The Planner Conference Experience
Anna attended the Chicago Planner Conference, which featured a well-organized structure focused on community-building and educational workshops. The conference included various classes and engaging keynote presentations, allowing attendees to connect with each other over their shared interests in planning and stationary. Notably, the event's marketplace was designed to minimize conflicts between shopping and learning, enabling vendors to offer education without abandoning their booths. This innovative approach to event organization provides insights into how similar strategies could enhance pen shows and stationary events in the future.
Creative Collaboration and Inspiration
Both hosts highlighted the significance of collaboration within the stationary community, sharing examples of successful partnerships and creative projects. Anna mentioned her excitement about her pattern design collaboration for products like bags and washi tape, showcasing how her artistic vision expanded into merchandise. Additionally, they discussed how sharing ideas and inspiration can elevate the quality of products offered, highlighting the importance of building a supportive network. This emphasis on creativity and collaboration reflects a larger trend within the stationary community, where individuals thrive by sharing their unique perspectives and talents.
Gift Guide Focus on Small Businesses
The episode featured a dedicated segment to support small businesses with a thoughtful curated gift guide highlighting loves in the stationary community. Each host shared their favorite small makers and retailers across various categories, including pen makers, paper goods, and stationary accessories. This not only encourages listeners to explore unique products but also supports independent creators who enrich the stationary market. By prioritizing small businesses, the hosts emphasize the value of community and personal connection in the world of stationary.
Brad is joined by Ana Reinert of The Well-Appointed Desk for a catch-up session on life in the stationery world. And don’t fret, they also compiled a fun small business gift guide for the holidays.
This episode of The Pen Addict is sponsored by:
Squarespace: Save 10% off your first purchase of a website or domain using code PENADDICT.
Pen Chalet: Check out this week's special offer, and to get your code for 10% off.
