In this solo episode, I walk you through some of the most 'epic fails' in branding. Mistakes I made or I see other people in the industry make. How not to execute a branding project and how to avoid those mistakes.
Here are the mistakes:
- Not getting the category cues
- Generic branding
- Ignoring the fame of brand assets
- Trendy branding
- The one sock approach
- The one sock approach
Here are some links:
- Building distinctive brand assets by Jenni Romaniuk
- Heinz rebrand
- Kellogs rebrand
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