Contractor Growth Network #94: Gifting Clients During The Holiday Season
It’s that time of the year again. Christmas is the time for giving and gifting, and if you’re smart, that will probably include your clients. Does that mean all of your clients, though? Today, Logan and Alex are going to run through how to appropriately gift clients during the holiday season. If you are human, you know that giving the right gift can be a challenge, whether you are giving it to your girlfriend or client. The wrong gift can sometimes do more damage than not giving a gift at all, but giving the right gift can do wonders for future business. Stay tuned to up your gifting game.
In this episode, we talk about…
- What gift giving means and looks like
- Gifting so that your clients think of you for a long time
- Why gifting to past customers is appropriate
- Different types of bad gifts that you should avoid
- Criteria for how much to spend on each individual client
- Utilizing the F.O.R.D. method for picking appropriate gifts
- Making your client the hero if they have a family
- Going the whole way or not at all, don’t half-ass the gift
- Recapping the year and the life of the client
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