Finding the Empathic Edge in Business with Maria Ross (MDE369)

Minter Dialogue Episode #369

Maria Ross is founder of Red Slice, a marketing and branding consultancy. She's also author of a number of books, including the inspirational Rebooting my Brain. Her last book is The Empathy Edge, How to Harness the Power of Empathy for Effective Leadership. In this conversation, we discuss how and why empathy can be a powerful tool for businesses, how to promote it in a business context as well as the differences between cognitive and affective empathy.

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