The Pocus Unlocking Revenue Podcast cover image

The Pocus Unlocking Revenue Podcast

Episode 7: From Sales-Led to Product-Led with Kenneth Vincent (ClickUp)

Mar 21, 2023
33:07

Kenneth Vincent, former Director of Sales at ClickUp, shares the stories of ClickUp’s transition from PLG to Product-Led Sales. What it took to get PLG buy-in, the process behind defining and operationalizing PQLs at ClickUp, balancing automation and customization when it comes to sales outreach, and the details of ClickUp’s self-serve and land-and-expand motions.


🪄 Read episode takeaways here.


About Kenneth:

Kenneth, former Global Director of Sales at ClickUp has been an early employee at 3 unicorns helping those early teams build a business and GTM strategy. Prior to ClickUp, Kenneth held senior enterprise sales roles at Goodera, App Annie, and Yammer.

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