Kelly Roach. What It Means To Have A Business Strategy. Episode 441 with The Real Brad Lea (TRBL)

​​Business strategist, Kelly Roach transforms overworked entrepreneurs into seven-figure CEOs by teaching them how to leverage timeless business principles, employed by billion-dollar corporations, with the most powerful online marketing speed and agility strategies of today. Kelly's 12-month business incubator, The Unstoppable Entrepreneur, is the fastest growing coaching program on the market, and the first of its kind.

In this episode, Brad and Kelly discuss the steps it takes to do a business strategy and how to get READY for it.

00:00 Intro

03:36 Becoming the CEO of your company

04:18 Check out Kelly on social or go to https://www.kellyroachcoaching.com

06:09 Where Kelly fell in love with sales

06:27 "Anyone can achieve anything if they are willing to put their passion behind that transfer of energy which is what sales is." - Kelly Roach

07:40 Kelly's books

10:50 Scaling

11:10 Step one: assess your current situation

14:06 "People come to us when they realize the awareness of what they need" - Kelly Roach

16:05 "The top of the funnel is visibility." - Kelly Roach

18:26 "We all start at zero." - Kelly Roach

20:15 Long range thinking

21:05 Two parts: discipline and the power of social media versus engagement

22:58 Are you clear on success?

23:13 Bomb 1: If you do not know what success is then how can you achieve it?

25:25 Pivoting to find alignment

27:39 Kelly's backstory

34:20 Continuous launches, continuous failure

37:10 Overcomplication

40:50 The conviction marketing method

43:54 Comparison of athlete and business

48:59 "That's not gonna be my life." - Kelly Roach

49:10 Book Recommendation

52:02 Check out the Kelly Roach show