This week on the SBI Sales and Marketing Podcast we speak with Mark Roberts, the chief marketing officer at ShorTel about how to develop your marketing strategy as a new marketing leader.
We start the discussion with how and why new CMOs should consider a new brand strategy. Mark will also discuss whether or not you need a new marketing campaign process, and how to select the right organizational design. Mark will continue the conversation by explaining how to extend your marketing capabilities by engaging and managing the right agency partners.
He’ll wrap up the show by giving new marketing leaders 3 actions they can take immediately in order to effectively develop and execute their new marketing strategy.
