Influencers could face wrath of consumer watchdog

Influencers have been warned that they will face action from the consumer watchdog if they are found to be in breach of commercial content laws.

Last week, we heard that former Ireland rugby captain Brian O’Driscoll had fallen foul of the Competition and Consumer Protection Commission (CCPC)...

He was one of 26 social media influencers taken to task for alleged breaches.

Are you happy that the CCPC are taking a stronger hand with influencers around labelling paid posts and content?

To discuss, Andrea is joined by Mandy Maher, Owner of The Platform - an agency that represents Social Media Influencers & Content Creators, Dr Irene McCormick, Senior Lecturer in Media SETU Carlow & Course Director of BA Content Creation and Social Media and Sinead O'Moore, Host of the Stretchmarks Podcast.