Ep. 94: Lindsey Gray, Pacific Lake | Thesis-Driven Search and the Playbook for Scaling CEOs

On this episode Shiv interviews Lindsay Gray, Partner at Pacific Lake, to explore how the firm backs entrepreneurs through the Entrepreneurship Through Acquisition (ETA) or search fund model—an approach that turns traditional private equity on its head by starting with the entrepreneur before the company.

Lindsay walks through Pacific Lake’s industry thesis–driven search process, explaining how they identify and support first-time CEOs, often straight out of business school, to acquire and scale small to mid-sized businesses. She details what Pacific Lake looks for in potential searchers—from “followership” and “figure-it-out-ness” to true commitment to the ETA path—and how their team of experts guides these entrepreneurs through diligence, acquisition, and operational scaling.

The conversation also covers how Pacific Lake structures incentives and equity for searchers, maintains a 70%+ acquisition rate, and leverages a dedicated value creation team to help new CEOs build leadership capacity, professionalize go-to-market and operations, and pursue add-on acquisitions. Lindsay also discusses their long-term hold strategy, designed to give successful CEOs liquidity while continuing to compound value in the firm’s strongest companies.

This episode offers a deep look at how Pacific Lake has helped shape the ETA ecosystem, supporting over 300 search funds and more than 150 acquisitions, and the lessons they’ve learned about people, prioritization, and partnership as the foundation of value creation.