Ep. 538 | AI, Grit, and Growth: Chaz Horn’s B2B Sales Revolution

Episode Summary

This episode delves into the core principles of sales success and scaling go-to-market strategies through leveraging and alignment. Chaz Horn reflects on his inspiring career transformation and shares actionable insights on creating impact with minimal resources. He introduces his TTABS framework, discusses how mindset drives sales success, and explores how AI can revolutionize sales and training efficiency. Chaz's emphasis on transformation, both personal and professional, offers a fresh lens on building businesses that truly change lives while delivering results.

Key Takeaways

• The Power of Leverage

Strategic collaborations, like partnering with industry leaders, amplify reach and credibility.

• Mindset Drives Success

Perspective acts as either an anchor in mediocrity or a springboard into potential.

• AI's Role in Sales

Generative AI can automate tasks like creating origin stories, building training materials, and crafting personalized customer experiences.

• TTABS Framework:

Understand the tactic and technique while maintaining an attitude of service, tracking behaviors, and aligning strategy with goals..

• Focus on Transformation

Helping clients achieve transformation in their lives or businesses builds conviction and long-lasting business success.

Quotes

"AI can't replace the genuine connection humans bring to sales, but it enhances how we prepare for those connections."

Best Moments 

• (02:50) – Chaz recounts his transformation from the worst salesperson to a top performer through mentorship and systemized processes.
• (08:30) – Insights on leveraging relationships through strategic collaborations to maximize impact and sales outcomes.
• (16:37) – Discussion about the evolving role of AI in sales and how it’s redefining customer interactions.
• (24:08) – Balancing AI's efficiency with the human touch in storytelling and sales processes.
• (30:54) – The importance of creating a mindset focused on client transformation rather than solely selling.

Tech Recommendations

• ChatGPT – For creating content like origin stories and streamlining the sales process
• Notebook LM- Google – Enables structured content creation for training and client interaction.
• Grok – AI storytelling tool ideal for crafting narratives and educational content.
• Whisper – Efficient voice-to-text solution for creating formatted documents on the fly.
• LinkedIn – A fundamental platform for B2B lead generation and networking.
• Claude – Preferred for copywriting and crafting engaging content.

Resource Recommendations

Books:

• Fearless Living by Jamie Winship – A book on understanding identity to unlock personal and professional growth.
• 0X is Easier Than 2X by Dr. Benjamin Hardy and Dan Sullivan – Focuses on achieving exponential results by simplifying priorities

Shout-Outs

• Craig Groeschel - Senior Pastor and Founder at Lifechurch

About the Guest

Once homeless and ranked last out of 119 sales reps, Chaz Horn turned his career around by embracing mentorship and a proven system—jumping to #3 in just 45 days and earning over $14,000 in commissions. That breakthrough sparked his mission to help others achieve the same transformation.

Since founding Mastery of B2B Sales in 2016, Chaz has helped hundreds of consultants, coaches, and small B2B businesses consistently identify, attract, and onboard clients using his proprietary TTABS framework:
Tactic, Technique, Attitude, Behavior, and Strategy—the five essentials for predictable growth.

Author of The B2B Blueprint to Predictable Sales, Chaz blends systems thinking with personal transformation. His approach is shaped by overcoming real-life adversity—from depression and obesity to rebuilding his life through faith, biohacking, and discipline.

He lives by a “Get To” mindset and brings energy, clarity, and conviction into every keynote, coaching session, and client engagement.

📘 Grab Chaz’s book – The B2B Blueprint To Predictable Sales (includes video training)

Website: masteryofb2bsales.com

Connect with Chaz.