The Milk Road Show

The Institutional Era: Who’s Really Buying BTC, ETH & SOL Right Now w/ Jason Urban

Aug 25, 2025
Join Jason Urban, Head of Global Trading at Galaxy Digital and former Goldman Sachs expert, as he discusses the surge of institutional investments in crypto. He reveals why major players are diving into Bitcoin, Ethereum, and Solana. Jason shares insights on digital asset treasuries and the tokenization of assets. Explore how institutional interest is reshaping market dynamics and could lead to Bitcoin’s price soaring to new heights. He emphasizes the transformative potential of cryptocurrencies and the evolving relationship between traditional finance and the digital asset world.
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INSIGHT

Galaxy's Full-Stack Institutional View

  • Galaxy operates as a full‑service institutional crypto merchant bank covering markets, asset management and infrastructure.
  • That breadth gives Galaxy unique visibility into institutional flows and market structure.
INSIGHT

Institutions Are Changing Market Structure

  • Institutional entry is shifting crypto from retail-driven cycles to more sustained capital flows.
  • Digital asset treasuries (DATs) and regulatory clarity are key accelerants for institutional adoption.
ADVICE

Design For Institutional Workflows

  • If you serve institutions, build products that fit existing workflows: custody, prime brokerage, and defined rules.
  • Make on‑ramps simple so skeptical money can enter without bespoke crypto knowledge.
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