Leadership Voyage S3E2: Improve Your Storytelling With Jess Gardner
Text Jason @ Leadership Voyage
Jess Gardner is a Storytelling and Communication Coach who specializes in helping professionals tell their stories more effectively. Many people struggle to find their voices and speak with confidence. She uses her expertise in communication and teaching to empower everyone to level up their careers through better communication and storytelling.
Jess started her private coaching business in 2017 and has worked with clients from Google, Uber, and Yelp. She has given workshops on storytelling for organizations such as AIGA, Women Talk Design, and Design Buddies. You can find her on LinkedIn or read more about her work at jessgardnercoaching.com.
Links:
https://www.linkedin.com/in/jessgardnercoaching/
https://jessgardnercoaching.com/
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When does storytelling matter?
- Presentations
- Public speaking
- Meetings
- Inspiring others through engagement and connection
Your audience
- Prepare for them
- Who is your audience, specifically?
- What’s your goal?
- What are their questions/concerns?
- What do you want to make them feel?
- Where do you want to lead them?
Grab the audience’s attention by hooking them early
- Do something unexpected
- Engage their curiosity
- Have them do something
Trying something new takes courage
- Watch Ted Talks and strong presenters
- Set your own goals for storytelling
- Be willing to try something and take quick feedback
- Practice on someone in your circle
Non-linear storytelling
- Just because something happened chronologically doesn’t mean that’s the only way to present it
- Lead with an unexpected result
- Tease up front with the most interesting thing
- Have a structure, use transitions, or guideposts
- You don't have to tell every detail!
Imagery in storytelling
- Often we’re too formal
- Use action verbs instead of passive voice
- Think about words that evoke emotion so the audience can relate
- Use analogies that people can envision
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Leadership Voyage
email: StartYourVoyage@gmail.com
linkedin: https://www.linkedin.com/in/jasonallenwick/
youtube: https://www.youtube.com/@LeadershipVoyage
music: by Napoleon (napbak)
https://www.fiverr.com/napbak
voice: by Ayanna Gallant
www.ayannagallantVO.com
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