Ferrari's Unique Business Model Leads to Record Financial Performance

Discover how Ferrari's unique business strategy drives record financial success. The podcast delves into the brand's limited supply model, creating high demand while selling just 13,000 cars a year. Learn about the emotional connection fans have with the brand and how Formula One serves as a powerful marketing tool. With insights on their impressive earnings and athlete endorsements, it’s a fascinating look at how racing and luxury intertwine to form an iconic global brand.