Tiny Organics: Encouraging Children to Eat More Vegetables

Tiny Organics is a company that aims to address the low vegetable consumption among children. With only 10% of kids eating the recommended amount of veggies, the founders, Sophia Laurel and Carolyn Batitsky, recognized the need for healthier options. They offer plant-based, organic, and allergen-friendly baby food that is savory-forward and packed with nutrient-dense ingredients like vegetables, fruits, grains, and beans. The recipes are developed in collaboration with a neonatal nutritionist to ensure optimal nutrition. Tiny Organics aims to make their products accessible, with a direct-to-consumer model and plans to expand into retail. They have received support from notable backers and are close to reaching profitability.