

What Happens To Twitter After All This? — With Three Ex-Twitter Employees and Two Reporters
Jul 13, 2022
Jenna Golden, former political ad sales leader, Brandon Borrman, ex-global communications head, and Leslie Miley, who led Twitter's safety engineering, join CNBC reporter Alex Sherman to unpack the chaos surrounding Elon Musk's Twitter acquisition. They discuss the internal struggles at Twitter, the impact on employee morale, and the complexities of balancing shareholder interests with user needs. The group delves into Musk’s motivations, the challenges of content moderation, and speculates on Twitter's future amidst ongoing turbulence.
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Board's Duty
- The Twitter board has a fiduciary duty to maximize shareholder value.
- Their rationale for accepting Musk's offer was that it provided the highest valuation.
Internal Turmoil at Twitter
- Twitter faces internal turmoil due to uncertainty surrounding the deal's future.
- This uncertainty affects employees, shareholders, and customers, prompting some employees to leave.
Musk's Bid and Stock Price
- Musk's bid supported Twitter's stock price, preventing a decline similar to other tech companies.
- However, as doubts about the deal's completion arose, Twitter's stock price started to fall.