Tim Taylor from Midnight Marketing takes us through his journey from Montreal to Mexico and how he’s built a thriving marketing agency focused on the oil and gas sector. Starting Midnight Marketing wasn’t easy, Tim shares the ups and downs of remote operations, especially the internet struggles of working from Mexico. He’s assembled a creative team in Montreal, where oil and gas isn’t the usual focus, so there’s been a learning curve educating his team on the industry’s needs. Midnight Marketing is breaking new ground in branding and marketing for oil and gas, using tools like Jasper AI to bring more innovation to their services. Tim dives into the art of delegation, the evolving role of marketing in energy, and why he believes branding is key for this traditionally technical industry. This episode is a deep dive into creativity, adaptability, and the strategies shaping the future of oil and gas marketing.
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Click here to view the episode transcript.
00:00 - EnergyX
00:58 - Catching up with Tim
03:30 - What is Midnight Marketing
04:33 - Early Days of DWC and Amplify Media
06:45 - COVID Opportunities
08:35 - Montreal Dynamics
11:15 - Changing Perceptions in Oil and Gas
16:19 - Midnight Marketing Services
18:17 - Importance of Customer Experience
19:35 - AI in Marketing
21:50 - International Business Management
22:40 - Effective Delegation
23:30 - Setting Unrealistic Goals
27:30 - Bootstrapping vs Funding
28:10 - Building Team Culture
31:10 - Bootstrapping vs Funded Strategies
36:50 - Long-Term Mindset
38:27 - Importance of Systems and Processes
41:18 - Words Carry Weight
43:11 - Finding Midnight Marketing
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