We're Gonna Make It How to Build a $1B Software Business Start to Finish (He did it) | Cameron Zoub - Whop
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Oct 27, 2025 Cameron Zoub, Co-founder and Chief Growth Officer of Whop, discusses his journey in building a successful software business. He emphasizes starting with personal annoyances to find problems worth solving and stresses the importance of having the right co-founder. Cameron shares guerrilla sales tactics for early user acquisition and explains the significance of retention over mere growth. He highlights daily habits for mental clarity, the balance between intuition and data, and the drive to create lasting impact through purpose and responsibility.
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Start With Problems That Annoy You
- Find problems that personally annoy you and that you’re excited to solve; multiply annoyance (1–10) by excitement (1–10) to score ideas.
- If you can’t build the product yourself, actively seek a technical co‑founder by dating communities and posting where they hang out.
Ship A True MVP Fast
- Build the smallest thing that delivers the core value and launch it as fast as possible to get real user feedback.
- Cut scope aggressively, remove features until it breaks, then add back the absolute minimum needed.
Get On The Phone, Watch, Then Ask
- Find exactly where your user lives (Discord, Reddit, Twitter, meetups) and invite them to use the product for free to remove adoption friction.
- Watch users share their screen, stay silent, and ask why they paused to uncover UX blockers.
