We're Gonna Make It How to Build a $1B Software Business Start to Finish (He did it) | Cameron Zoub - Whop
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Oct 27, 2025 Cameron Zoub, Co-founder and Chief Growth Officer of Whop, discusses his journey in building a successful software business. He emphasizes starting with personal annoyances to find problems worth solving and stresses the importance of having the right co-founder. Cameron shares guerrilla sales tactics for early user acquisition and explains the significance of retention over mere growth. He highlights daily habits for mental clarity, the balance between intuition and data, and the drive to create lasting impact through purpose and responsibility.
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Free Now, Charge Later Builds Optionality
- Keeping a product free longer builds a larger user pool you can monetize later, giving you more optionality when you do charge.
- Charging too early can shrink your future growth pot and reduce optionality.
Outreach Should Sound Like Conversation
- Write outreach like speech: record a voice memo, then transcribe to keep it human and conversational.
- Use selfie videos or surprising personal touches to stand out from cold email noise.
Raised For Strategy, Not Necessity
- WAP received acquisition interest months after launch but chose to take strategic investors like Cory Levy and Peter Thiel for guidance and optionality.
- The investment wasn't strictly about capital; it bought networks, advice, and the ability to make opportunistic acquisitions.
