Finding Growth Opportunities in Music | Ola Sars

Clint Bets meets with tech and musical giant, Ola Sars, who successfully integrated his passion into the industry - something so many strive to accomplish. Ola has a keen eye for identifying gaps in the market and is able to make something amazing out of it. They discuss the woes of copyrighted music and how Ola masterminded a plan to deal with the legalities of mixing music. Recently, AI has become a mainstream topic in the industry but Ola says machine learning in his field is actually nothing new and has been used for years in music production and distribution. "96% of all businesses in the US play music. 90% of all consumers say that they like or love music. So, it's such a huge cultural phenomenon in the human race's way of living. In all cultures everywhere, it always evolves and it moves our emotions and it makes us cry and it makes us laugh and it makes us dance. It's always there. It's just one of those things that, it's always going to be around and it's always going to be an important part of human nature."