Matt Bailey - Educating Yourself, Big Biz Lessons for Small Business, Analytics & Data!

In today’s episode I am joined by Matt Bailey.  Matt Bailey teaches Digital Marketing to the world's biggest brands and prestigious universities.  Microsoft, Google, Hilton, Orange, Nationwide, P&G, Disney, and HP are just a few of his training clients.

We start with his personal journey and story and what lead him to ‘education’ as a focus.  Why molded him  and what were those early years like?  He was building and marketing websites in the late 90s.. what was that like, what traffic did he get and what lessons could he extract that is still applicable today?

From there we dive into lessons small businesses can learn from big businesses.  The importance of business owners educating themselves so they can ask good questions; especially when talking with agencies helping them.  We also talk about analytics and data and understanding not just how to get a lot of traffic, but how to focus on what’s contributing to revenue AND most importantly profit.  A lot of great lessons in this one.. don’t miss it!