The Seductive Appeal of Writing a Business Book

For people who spend a lot of time focused on a particular topic or area of interest, the idea of writing a book is appealing.

It's a great way to demonstrate thought leadership, attract a bigger audience, and get speaking gigs.

But Juliet Clark says writing a business book isn't for everyone, particularly if you don't have a large audience.

Clark, who helps authors self-publish their books, says writing a book isn't for everyone. It takes a lot of work, not only to write a book but, as important, promote it.

From personal experience, writing a book is a labor of love. The ROI is being able to differentiate yourself in a crowded marketplace.